2022.11.10

Aimbroad and KBS to Showcase Football AI Technology at Qatar World Cup AIMBROAD

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[Herald Economy Sports Team = Reporter Jeong Geun-yang] KBS has selected Aimbroad, a football AI specialist, as an official digital content partner ahead of the 2022 FIFA Qatar World Cup. Aimbroad is to provide real-time artificial intelligence digital content that applies ‘Football AI’ technology to football broadcasts for the first time in the world.

At the 2022 FIFA Qatar World Cup, KBS will provide unique Football AI digital content for the Millennials and Gen Z, the digital generations. Through this, real-time artificial intelligence technology and content services, which are rare worldwide, will be provided.

The services come in three main categories: AI Highlights, real-time game analysis, and player ratings. With AI Highlights, in particular, you can see real-time tactical patterns and shooting results of players participating in the tactics at a glance.

It is rare to find examples of the real-time application of artificial intelligence technology in football broadcasting. The “Football AI” technology provided by Aimbroad evaluates players’ movements and their skills in real-time as they are seen on the TV screen, analyzes them, and generates data. It converts them into graphics and transmits them to viewers’ smartphones in real time.

This technology is a technology that took nine years for Aimbroad to develop independently. It is an algorithm that Aimbroad completed with 100 billion digital codes and tactical patterns by analyzing 8,000 football matches worldwide by Football AI. Aimbroad CEO Jang Soo-jin said, “The meeting of Football AI data and World Cup matches watched by people all over the world is an exciting information service in the digital age and will add excitement to existing football broadcasts.”

By learning from more than 8,000 matches in the English Premier League, LaLiga, and K-League for the past nine years, Aimbroad has developed an AI algorithm that can analyze and determine by itself. Through this, Aimbroad possesses innovative AI technology that creates a real-time skill rating by objectifying all players’ performance on the pitch and teams as digital codes.

Bloomberg in the US recently aired Aimbroad as a future digital company. In addition, Aimbroad has established a branch in Silicon Valley and is in various discussion stages to advance into LaLiga and other global markets, such as England, France, Italy, China, and Vietnam, where football is popular.

 

 

https://n.news.naver.com/sports/wfootball/article/016/0002063646 

 

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